Saturday, October 12, 2013

Apartment Homes at Blue Whale in October

Come join me for the opening reception for my solo show, Apartment Homes, at the Blue Whale in downtown Los Angeles. This event will be really interesting, since this reception will be happening alongside the "In Series" CD release show for the amazing Gavin Templeton Quintet. The music is inspired a great deal by the same Santa Monica landscape that the photographs explore (and the CD features some of my photographs and layouts).

Cover is $10. 21+ Doors at 8PM and the show starts at 9PM. 

About The Show:

From October 2 through October 30, the Blue Whale jazz and art space will be presenting a show of selected works from artist Eron Rauch's "Apartment Homes" photography project. Produced over five years, these meditative color images explore the apartment-dense landscape in which he lived during the tumultuous era of the recent housing boom and bust. The work has been featured in The Arava Review, New Landscape Photography, and Unit D. For more information, please visit and

About The Project:

"The familiar as such, precisely because it is familiar, is for that very reason not known." — Hegel

During the darkest moments after the housing crash of 2008, the lauded American dream of owning a home seems to have died an unceremonious death. The talking heads on TV pose apartments to be a new normal; a lesser dream for the masses. I happened to be living in an apartment in Santa Monica, California at the height of the crisis. When I first heard this pejorative narrative about settling for apartments it merely annoyed me. After all, I've lived in apartments all of my adult life. So too, most of my friends, both in Los Angeles and elsewhere, live in apartments. But after my initial irritation subsided, I started obsessing about the tangled texture of the apartment landscape that sprawled all around me.

Over the course of five years I restlessly wandered and re-wandered a ten block radius around my "Apartment Home" (as the sign that advertised for vacancies called the units). Alongside the traces of the frenetic activity, now faded, during boom years, the apartment building landscape in this ocean-side town seemed designed to hide humanity. Deep and densely armored with stucco the architecture itself pushed the outside world to the edges of the lots. The ever-shifting neighbors anxiously present precisely because of their absence. Their discarded furniture and housewares the only hints of their fleeting presence.

The more time I spend wandering out amongst the apartment-scape the more clear my position as the observer of poetic nothings is solidified. I can never know even a fraction of the stories happening all around me. But here too, the camera rises to become the tool to still the world and pry beyond the edges of restless vision — the tool to drive a focused search for the small clues hidden in plain sight as to what makes up a home. Like the end of a relationship, this landscape is always forged of a simultaneous lack and overabundance of imagination. Under the camera's scrutiny the most familiar places break apart and become increasingly alien. The gravity of the alien is a spiral of images leads ever inward. The most familiar places are often the hardest to see.

About The Artist:

Eron Rauch is a Los Angeles based artist who works with photography, books, essays, drawings and installations to explore the relevance and interconnection of the shadowy regions that linger just at the ever-shifting borders of the traditional fine art world and the American media landscape. From anime conventions, to apartment architecture; from renaissance faires to video game landscapes; from vernacular photography to origami; from Harajuku fashion to fantasy novels; his work explores the ways that latent desires build deeply idiosyncratic, often lonely, personal geographies. He received his MFA from the California Institute of the Arts in 2006 and has been involved with Creative Underground Los Angeles collective since December 2012. 

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