Monday, April 8, 2013

April 11th: Neo-Japonisme Opening Reception



If you are in Los Angeles this week, come by the opening reception for my project Neo-Japonisme this Thursday! Art, ice cream, and beer!

Eron Rauch

Neo-Japonisme
Opening Reception: April 11th 7-9PM
Scoops Westside
3400 Overland Ave
Los Angeles, CA 90034

More Info:

After Commadore Perry and his Black Fleet forcibly opened trade with Japan in the 1800's there was a fad for Japanese culture that swept across Europe called Japonisme. The results of this fetish can be seen in both the subjects and forms of a wide range of architecture, objects and clothing from that period. The influence of Japanese ideas in the 1800's was especially prominent in art history with numerous anecdotes placing famous artists such as Monet rummaging through the wrappers of shipped goods hoping to find discarded woodblock prints.

In the 2000's a new Japonisme has rushed across America with an influx of anime, ramen, "Harujuku" fashion, kawaii toys, Japanese artists, and video games. Neo-Japonisme is a project which interweaves three veins of artistic investigation to explore the undercurrents of this new-millennium Japanese obsession.

The first thread frenetically re-imagines anime advertising by layering then excavating numerous variations of stock character poses suspended within layers upon layers of gloss varnish. The second thread features sensuously photographed black and white origami crafted from Japanese amateur fan porn comics. The final vein is a rambling pedestrian photographic exploration of Los Angeles's historically fraught and often-redeveloped Little Toyko.

Based in Los Angeles, Eron Rauch received his MFA in photography from the California Institute of the Arts in 2006 and a BFA in photography from the Minneapolis College of Art and Design. His installation work has recently been featured at the Blue Whale and his writings on the intersection of video games and photography have been presented by the Austrian site Video Game Tourism. More information and projects is available at www.eronrauch.com.



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